An Introduction

We’ve had a bump in subscribers to the newsletter, thank you for being here! I’ll keep this bit to only one paragraph, but it does connect to this week’s topic of keeping in touch, making an introduction, growing your audience and ensuring you have enough touchpoints. We’re glad you’re here and it would be super helpful if you shared this with just one other person who enjoys marketing content.

This newsletter is the weekly publication that combines the lists from across our agencies, 323.media, The Content Machine, Super Social Media, and Ultra Click. We figured the centralized email would work better since there is so much that overlaps with our clientele across our services, from podcast production to e-commerce to content marketing and SEO. Tactics of Marketing is designed to be the hub of what we’re learning and doing with our brands and clients. In fact, we’ve relaunched the Content Machine course so you can create the best blog posts and social content the same way our team does.

There’s an interesting cycle that we all go through with our interactions; some are daily (coffee), others are annual (holidays), and some are years apart (major purchases). This doesn’t change the way that we feel about the people we interact with, but there are higher stakes involved with the bigger stuff. Simply because there is a swing in your preference if only one interaction goes wrong. Think about this: if you have a bad cup of coffee in the last year, that’s 1/365 gone wrong, or 364/365 gone right. You’re likely to still come back and continue with your daily routine.

On the other hand, large purchases or interactions that happen less frequently have more weight put on a good interaction. There’s a need to go beyond the transaction to keep the same true about each of the purchases that occurs. This is where touch points are important, even when they are not transacting any of your products or services.

Some companies do this incredibly well, where you feel proud to be using their product. A well-created ad, sponsorship or article can reinforce the positive feeling of your customers and potentially get some referrals happening.

Some people do this incredibly well. I have the pleasure of being on the receiving end of this from a few people who just know how to start a conversation and see how you’re doing. It’s not a call or message that has any expectations; just seeing how you’re doing. It makes you feel good. It keeps you connected. And it keeps them top of mind. For me, I have five of these people, and it’s inspiring. Both to see how they keep in touch with so many people, but also to know that it is connected to the impressive business they each have built.

The majority of clients that we work with are in this position. They certainly can handle volume, but each client matters. Unlike the feeling you may get as your coffee order is rushed through the queue.

Bringing all of this up is to remind you to share a little bit more. Keep in touch. Check in with folks… your customers, your prospects, your friends, your family.

I have found email to be an effective use for this; we use beehiiv, and it can be the difference maker. A few months in, looking back on sending a weekly email, the volume of content you’ve created is impressive.

Most people will struggle to post more than once per month on their websites or even go years without an updated post (guilty). Yet, this format of keeping in touch can make all the difference and with a relatively low amount of time each week.

Let me know when you launch yours, and I’ll be happy to subscribe!

Until next week,

-chris-

There’s more behind the scenes that we’re excited to release soon… look for these below to become links when they are ready!

• Tactics of Marketing Roadmap - a growing list based on industry, goals and budgets to achieve your goals (or at least get some ideas).

• Neighborhood Marketing Experts - we’ve built a formula over the years for local services that can win with a small radius. We can help get new clients, build your authority in the area and scale your business. Learn more here.

• Content Machine Course - a refresh on our course for 2025, this course walks you through the way we do content marketing for clients.

• Content Waterfall Course - an expansion to our Content Marketing course, this breaks down the full process from podcasts becoming articles, guest posts and newsletters.

• Done for You Content Marketing by 323 Media - book a call now. We are opening up a few spaces for full-service clients that need a turn-key option to run their marketing.

• Podcast Production is now open to start your show! Limited spots are available until we ramp up the team with more audio producers.