Ghosted

Well, I ghosted you.

Yes, it's been 220 days since the last Tactics of Marketing newsletter. I've been talking about it, but haven't sent it out. Since then, we’ve gained a bunch of new followers. Hello! Welcome.

I have been thinking about the right thing to talk about for a comeback, and yesterday I was reading about founders who go into monk mode when needing to get major tasks done. I've also heard it referred to as being a ghost because of being missing from a lot of other, non-related tasks to the core objective. Sounds familiar.

All of this is based on the idea of deep work a subject that I think is important to everyone doing something that matters, and Cal Newport's book of the same title is an excellent read.

How is this all related?

Well, we're back. We're so back.

It's been months of changes, and a lot of deep work.

The most significant is what is now happening:

1. Content Machine Launch

2. Content Machine Course

3. YouTube

Let's touch on each and then you can get back to your regularly scheduled day, or go deeper down any of these rabbit holes.

Content Machine Launch

The Content Machine was created as a micro agency that initially was only for blog writing, guest posting and article syndication. However, we've expanded this to also include our podcast production.

Why?

Well, they go hand-in-hand. The process of the content machine is truly our content waterfall, so we made it available.

Podcast episode gets published, that content drives 2+ blog posts, 10+ social media posts, newsletters (on BeeHiiv, I hope) and along the way this fuels SEO and builds a lot of authority.

This is also our most stringent offering because it involves you being the talent. We have to be good in the producer’s and director’s chair and, be honest if you’re not going to be a fit. It's only fair to the both of us.

We're looking to launch 5 new, weekly podcast shows this year. That doesn't sound like a lot, but it's the right place to start.

Get in touch if you're someone who:

• Wants to have their own podcast

• Has a podcast and needs amplification

• Can benefit from extra authority or credibility in their industry

Content Machine Course

It's back!

The course that was originally a workshop, our writer and marketing specialist training and a keynote is now open again to people who want to create content for their websites and social accounts with ease.

Why now?

Well, we navigated keyword stuffing, then clickbait, then the long-form apocalypse, the the long-form phoenix, rising from the ashes…. And now we've got AI - battling against great content making an impact for your website.

Yes, that's the trouble. Too many people are just copy and pasting chatGPT articles to their website and are about to get hammered. Google knows…. So do many of the tools out there to sniff out AI content.

This is the time that the good can prevail, leveraging AI, not just taking a shortcut.

Get your website ranking, boost your business and fill your social media calendar with our straight-forward approach to making content easy.

Whether it's a selling point, or not, the course is taught by me and I'll be hosting live Q&A weekly for students for free over the next 3 months.

323 Media on YouTube

There have been many people who talk about winning with YouTube. The 2nd biggest search engine in the world. The top streaming site based on daily viewed content. YouTube is a beast.

While we've helped clients in the past, we haven't focused on creating much for ourselves.

I'm in front of the camera with a goal of 3-5 videos per week talking about agency, content marketing and answering your questions (ask here).

Let me know what you think would help the channel grow.

Thanks for reading. See you next week!

-chris-

There’s more happening behind the scenes that we’re excited to be releasing soon… look for these below to become links when they are ready!

• Tactics of Marketing Roadmap - a growing list based on industry, goals and budgets to achieve your goals (or at least get some ideas).

• Neighborhood Marketing Experts - we’ve built a formula over the years for local services that can win with a small radius. We can help get new clients, build your authority in the area and scale your business. Learn more here.

• Content Machine Course - a refresh on our course for 2025, this course walks you through the way we do content marketing for clients.

• Content Waterfall Course - an expansion to our Content Marketing course, this breaks down the full process from podcasts becoming articles, guest posts and newsletters.

• Done for You Content Marketing by 323 Media - book a call now, we are opening up a few spaces for full-service clients that need a turn-key option to run their marketing.

• Podcast Production now open to start your show! Limited spots available until we ramp up the team with more audio producers.